One of the most exciting aspects of artificial intelligence AI in broadcasting is its real-time adaptability. Advertisers can monitor the performance of their campaigns as they...
In the vibrant mosaic of the digital age, where the threads of broadcasting, advertising, and content weave together to form the tapestry of modern communication, there...
As 2024 dawns, we at TVU Networks eagerly share our vision to empower India’s vibrant media sector. Building on global achievements, we aim to catalyze innovation...
Terrestrial TV and radio broadcasting is essentially an alleyway of RF waves, which cognates milking of sky and burrowing of ground. Despite evolution of disruptive broadcasting...
The Indian cable TV dynamics are undergoing a significant shift from a box-driven system to logical connectivity on apps. This transition is being fueled by the...
All India Radio (AIR), the public service broadcaster in India, is providing terrestrial radio services in all the radio broadcast bands – MW, SW, and FM....
Immaturity of mature content! Is reigning in the Animal in OTT world a constructive way forward in 2024? Both Animal and regulations in broadcast world conjure...
Senior leaders play a critical role in determining the direction of their enterprises during a time of unparalleled technological innovation. In 2024, success will be determined...
A general outline of potential trends and developments that could shape the broadcast and cable industry by 2024. Transition to IP-based infrastructure. The industry has been...
In the rapidly evolving digital era, over-the-top (OTT) platforms have emerged as a transformative force in India’s media and entertainment landscape. As the world witnesses a...
Telcos have, of late, aggressively stepped up demand for OTTs to share their network set-up cost by paying a network usage charge to telcos. The demand...
The challenges facing public sector entities in maintaining public safety, managing emergencies, and meeting stakeholder expectations for transparent and effective communication are both broad and constantly...
Imagine you are listening to the radio, and the station plays a new song that catches your ear. You are moved. It is exciting. And you...
Broadcast television system consists of various processes – first step is acquisition of content, from outside location or in-house creation, post-production activities, packaging, distribution of content,...
“I came across an article recently, where Warren Buffet spoke of the challenges facing the streaming business, which I believe, are not very different from the...
It would be generally agreed that broadcasting is a powerful utility for the public good. Millions of Indians use it for entertainment, education, religious pastimes etc....
Master control rooms and outside broadcast vans have, for some time, been synonymous with high-quality live production. However, over recent years, we have seen a gradual...
The impending roll-out of fifth-generation (5G) broadband cellular networks across India promises to bring many benefits to the wider population, not least when it comes to...
Mobile-first Indian consumers are rapidly shifting toward connected TV (CTV) and over-the-top (OTT). While CTV viewing has increased by 81 percent globally, CTV adoption in India...
The pandemic forced broadcasters across India to reimagine how live programming, whether sports, news or entertainment, was being produced and distributed. It accelerated the shift towards...
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