Recent years have witnessed a surge in the digital media industry, with Internet users worldwide choosing online content as their main source of information and entertainment....
While the numbers definitely show that the Indian M&E sector has gone off-script in terms of its growth trajectory, the time is ripe for reflection, recalibration,...
The Information and Statistics contained in this report are derived from variety of sources, but are mainly reliant on data obtained from Service Providers. This report...
This paper examines how satellite technologies have a history of enhancing broadcasting. Newer satellite tech provides immense throughput and robust broadcasts. Using satellite technology for broadcasting...
There will be a diverse, competitive, and dynamic streaming industry, closely integrated with the wider media and entertainment market. Streaming services will routinely complement and provide...
DTC streaming services are creating tremendous opportunities for legacy media companies while, at the same time, transforming the industry and driving new finance, tax, marketing, regulatory,...
Indian media companies will be constantly challenged on what they should prioritize in the horizontal world — how to acquire customers, strategies to engage them, new...
As OTT platforms and other digital media companies gain traction, the players will need to be prepared to pay taxes even where they do not have...
While traditional media could face some challenges in the near to medium term, digital media businesses have fared relatively better, albeit only on the consumption side....
Across markets while TV viewership continues to operate significantly higher than pre-COVID, recent weeks show a decline from its peak levels.
The COVID-19 pandemic began at a time of increasing global economic vulnerability. There were already genuine concerns of falling consumption levels and investment alongside rising unemployment.
BARC-Nielsen have put together for the Industry as to what is the impact of the above on Television consumption & Smartphone Usage. This is the 3rd...
