Brand management and licensing representation company, Dream Theatre, has acquired the licensing and merchandising rights for Ninja Hattori in India.
The TV series revolves around a little ninja named Hattori Kanzo who befriends Kenichi Mitsuba, an average 11 year old. The slice of life show revolves around the friendship between Kenichi and Hattori and how Hattori helps Kenichi with his daily trials and tribulations, setting a good example and abiding by him like a good friend.
Talking more about the association Dream Theatre founder and CEO Jiggy George said, “Ninja Hattori’s immense and long standing popularity makes it a stand out show in India for kids and we are thrilled to work with the brand to grow the franchise in the licensing realm. We aim to bring a fresh approach and create effective multi faceted multi category programme focused on authenticity, availability and accessibility.”
Dream Theatre has helped numerous brands across entertainment, sports and lifestyle establish and grows licensing portfolio in India with comprehensive licensing programmes. Dream Theatre will build and grow a diverse portfolio of Ninja Hattori apparel, back to school, home, personal care, food, promotions and technology to cater to Ninja Hattori’s massive and ever growing audience in India.
Shogakukan-Shueisha Productions Global Business Division senior director Daniel Horiguchi added, “We are excited to have Dream Theatre as our licensing partner in India and are confident that with their wide expertise and knowledge, Ninja Hattori will emerge as one of the most successful licensing programmes in India.”
Ninja Hattori has been a long running and one of the most popular shows on kids television. The show airs on Sonic and is also available on Amazon Prime, Voot and Netflix, with a strong fan following across platforms. The Indo-Japanese co-production of the series has further strengthened the franchise making it one of the most viewed shows with multiple series.―AnimationXpress