The 2022 edition of the NAB Show came to a successful conclusion on April 27. It marked the first in-person NAB Show since 2019.
It has been suggested that in 2022 and beyond we’ll see a hybrid approach that combines some of the pre-pandemic production methods mixed with what was learned during the pandemic to create greater efficiency.
There may be companies that depend on a large workforce in-house, and some of those people will need to come back, while more and more people continue to work remotely. Remote production may have been cobbled together, but in 2022 and beyond vendors will play a role in ensuring they are on the same path.
Broadcast equipment manufacturers are already rolling out products for tapping 5G networks, and there should be plenty to see on the show floor.
The past two years saw an acceleration to the adoption of cloud-based technologies and there is no going back. The future of live video belongs in the cloud, declared LiveU, as the video transmission and streaming solutions provider showcased a range of cloud-based solutions for complete live production workflows.
Grass Valley announced that Diversified, has joined the GV Media Universe (GVMU) Advanced Channel Partner program. The GVMU is a digitally connected community that enables media companies to combine on-premise, hybrid and public cloud technologies to build live production environments while adapting to future demands. Diversified will extend the reach of Grass Valley’s AMPP (Agile Media Processing Platform) commercial, integration and technical teams to provide media companies with a path to the cloud.
Grass Valley also announced a new, multi-year strategic collaboration with Amazon Web Services (AWS). Through this collaboration, Grass Valley and AWS will empower media organizations to meet the growing need to find alternatives to costly and inflexible traditional broadcast systems.
At NAB 2022, Vizrt and Grass Valley announced that Viz Trio, powered by Viz Engine, can now be added as a module in the Grass Valley AMPP system for cloud-based live production and playout. Using the integration customers will be able to easily and smoothly access, connect and deploy the Vizrt graphics playout tool via Grass Valley’s AMPP.
“The GV Media Universe is all about giving our customers access to the world’s best capabilities using our world class workflows – and Vizrt graphics provide our customers with premium graphics across any live production they wish to use them on. We are proud, and excited to see what our customers achieve using first-rate Vizrt graphics,” says Sydney Lovely, CTO at Grass Valley.
“Graphics are the most powerful tool a visual storyteller has access to, and engaging, realistic graphics add visual quality and explain complex concepts in seconds – adding immeasurable benefit to the audience and the customer. Now even more storytellers can access and use our innovative, creative graphics tools from within the AMPP system,” states Gerhard Lang, CTO at Vizrt.
Viz Trio is also an NDI native solution and will seamlessly fit into any NDI-backed workflow. Coupled with the advanced graphics from Vizrt through Viz Trio, endless possibilities are unlocked for customers to create, produce and distribute live content through the cloud.
Blackmagic Design continues groundbreaking innovations including 6G-SDI and 12G-SDI products and stereoscopic 3D and Ultra HD workflows. The company announced 2 new ATEM hardware control panels for all ATEM switchers. It also conducted a technology demonstration of a new high intensity light source for Cintel film scanners that lets customers get better quality from scanned film and much higher film scanning speeds. “We are excited to discuss this new technology with film customers at the NAB 2022 show,” said Grant Petty, Blackmagic Design CEO. “We plan on using this technology on a new model of Cintel film scanner and we are excited get customer feedback before committing to the new model’s release!”
Grass Valley announced that its Agile Media Processing Platform (AMPP) now provides full support for NDI™, the widely adopted video-over-IP technology. With the adoption of NDI into AMPP, Grass Valley’s cloud-native production and playout platform, users benefit from a complete end-to-end integration for both on-prem and cloud workflows that cover the entire functionality required by a modern software-based media enterprise. With native integration of NDI into the AMPP infrastructure, it is now possible to route an almost unlimited number of signals anywhere in the world. The integration means AMPP provides support for full graph-based signal flow manipulation, including provision for signal telemetry, routing, multi-viewers, and remote callers.
The modern media industry has been built on four fundamentals: Create, Manage, Deliver (CMD) and Monetize. Aveco as technologists provide products for the first three of them, and integrate with those who do a better job in the fourth one. In the Create domain, Aveco provides both news production automation and studio automation with ASTRA Studio, the only production automation designed for multiple studios. For the Manage category, we re-engineered what a MAM is capable of doing with GEMINI. It’s a new generation MAM for on-premises, in the cloud, and hybrid operations that can be used anywhere, at any time, by anyone with a computer, browser, and internet connectivity. Deliver includes many ways to provide assets to viewers, including a long range of Aveco playout solutions. And the biggest advantage of Aveco’s CMD approach is integration.
Building on the continued growth, since the Vizrt Group acquisition NewTek has doubled its business due to the strong combination of the increase in demand for robust, next-generation video technologies that are brought to market via carefully selected expert channel partners. Additionally, NewTek has continued to grow its partner network in 2022 with distributors appointed across Asia and India, the United Kingdom, and Europe.
As the Show came to a close on April 27, it had truly offered a reimagined and unforgettable experience as the visitors explored the technologies that will power this industry for years to come.