OTT revenues to reach $167 billion

Global online TV episode and movie revenues will reach $167 billion in 2025, or double the $83 billion recorded in 2019.

According to the latest report by Digital TV Research, about $16 billion will be added this year. SVOD’s share of OTT revenues will stay at around 58%. This means that SVOD revenues will climb by $50 billion between 2019 and 2025 to a total of $98 billion.

Commenting on the findings, Simon Murray, principal analyst at Digital TV Research, said: “Taking account of the corona virus impact, we have overhauled our forecasts for 138 countries. SVOD has boomed during the lockdown – and thanks to the rollout of Disney+. However, advertising confidence has been hit. We expect lower growth for AVOD in 2020 – but recovery thereafter”.

From the 138 countries, the top five will command two-thirds of global revenues by 2025. This proportion is down from 72% in 2019; revealing that the rest of the world will grow at a faster rate. OTT revenues will exceed $1 billion in 19 countries by 2025, up from 13 countries in 2019.

Revenues in the US will nearly double between 2019 and 2025, adding nearly $33 billion to reach $68 billion. China will add $6 billion over the same period to reach to $19 billion. China has been hit hard by the global economic slowdown. Although AVOD in the country will fall in 2019 and 2020 it will recover from next year.

—Broadband TV News

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