Available in over 190 countries and offering over 100,000 hours ov Indian video entertainment, the app is now available to Roku’s 36.9 million active monthly users.
The app is now available on Roku TV and Roku streaming devices, adding to a roster that already includes Samsung Smart TV, Apple TV, Android TV and Amazon Fire TV.
The company notes that Roku users will be able to watch Bollywood’s latest hits like Saand Ki Aankh and Dream Girl, along with some of ZEE5’s most popular Originals like Kaafir, Fittrat, and Bhram.
Archana Anand, chief business officer of ZEE5 Global, said: “As a global OTT platform, we want to give our viewers across markets the freedom to enjoy ZEE5 on any screen of their choice. With the addition of ZEE5 across Roku devices, now even more viewers across global markets will be able to discover and enjoy our unparalleled and rich content offering. This latest platform addition underscores our vision of delivering the best of Indian content to viewers, wherever and however they want to see it.”―Digital TV Europe