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Apple ropes in Ipsita Dasgupta from Hotstar to move streaming enterprise in India

Apple has roped in Ipsita Dasgupta as India nation supervisor for its streaming providers like Apple TV+, Apple Music and the App Retailer. Dasgupta has joined the iPhone maker from Hotstar the place she was president of technique and new ventures.

She has succeeded Khushboo Ponwar who had final yr moved on as head of enterprise growth for Apple in India, Center East, Turkey and Africa. Dasgupta, who’s an MBA from Harvard, took cost this month.

Whereas Apple didn’t reply to an e-mail from ET as of press time Tuesday, Dasgupta and Ponwar’s LinkedIn profiles confirmed their new roles.

Apple India nation head Ashish Chowdhary will proceed to move gross sales and gadgets for the Cupertino-based agency.The appointment of Dasgupta as nation supervisor, Apple Companies, comes at a time when the corporate is seeking to construct its streaming and app companies as a income driver within the nation with localised content material.

Apple has plans to accumulate licenses for Indian content material and unique manufacturing for video streaming service Apple TV+ and for Apple Music, and has priced its providers aggressively within the nation. This consists of the bottom worth globally for Apple Music and Apple TV+ at Rs 99 per 30 days every, whereas there’s a pupil provide for Apple Music at Rs 49 per 30 days. The corporate can be making an attempt to get extra apps developed regionally into App Retailer. Newpaper24

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