Saregama, Facebook ink global licensing deal

Saregama India Ltd. has announced a global deal with Facebook Inc. to license its music for video and other social experiences across Facebook and Instagram.

This partnership will allow users to choose from a wide variety of music to add to their social experiences such as videos, stories via stickers and other creative content, the Indian company said in a statement Wednesday. Users will also be able to add songs to their Facebook profile.

“…Now millions of Facebook users will be able to add music from our vast catalogue to stories and videos they create and share,” Saregama India Managing Director Vikram Mehra said.

Saregama will allow people globally to use their favourite retro Indian music to further enrich their content on our platforms, Manish Chopra, director and head (partnerships) at Facebook India, said.

Saregama has a catalogue of over one lakh songs across genres including film songs, devotional music, ghazals and indipop in more than 25 languages. Bloomberg Quint