Zee News unveils a new brand identity
Zee News has unveiled its new brand identity which consists of a redesigned logo.
The new identity comes with Zee News’ aim to create clear visuals, and breathing space for a better viewer experience.
The new design came about after the findings of a market research.
Metrics such as visual appeal earned attention from viewers, comprehension, discovery time, negative/positive emotions, etc were measured.
The new logo was designed by Lemon Design.
Anindya Khare, marketing head, Zee Media Corporation, added, “When it comes to marketing and building strong brand equity, the brand identity of the Zee news network is of paramount importance. We have refreshed our brand identity to keep our audience engaged through a visually appealing new look and strategised communication to ensure a consistent Top of the Mind recall for our channel, with a higher preference ratio.”
Abhay Ojha, chief business officer, Zee Media Corporation, said “India has evolved and so have we. As the nation’s oldest and one of the leading news enterprises, Zee News has played a huge role in shaping the minds and hearts of our viewers and our country. In the cluttered News Broadcasting space, Zee News has been constantly enabling a modern brand metaphor that comprises an inclusive and progressive approach. We, at Zee News, continue to be the forerunner in ensuring impactful content consumption, taking into consideration the attention span of viewers spread across the country.” Campaign India