The Zee Media Corporation, part of the Essel Group, has taken a path-breaking step in television journalism by formally making its Hindi news channel Zee Hindustan anchor-less.
Dr Subhash Chandra Chairman, Essel Group & ZEE
“The anchors that appear on news channels often appear to give color to a particular story. The viewers who really want to follow, or just know about the news are left with no choice but to watch that anchor. Since the inception of television news in the country, nobody has thought about giving the viewers a channel, which can serve this basic purpose. Zee Hindustan fills that void. We at Zee sensed this urgency and decided to come up with an alternative, which will just give news, without any views. And this is how Zee Hindustan was born. Camera never lies, and with this new channel, the story will speak for itself and the viewers will get the correct news stories.”