Zee Entertainment Completes 27 Glorious Years

Zee Entertainment Enterprises Ltd (ZEEL) completed 27 illustrious years of entertaining over a billion people around the world.

Crafting extraordinary entertainment experiences for audiences across the globe, the global media and entertainment powerhouse has been the front-runner in successfully implementing several pioneering initiatives making an immense contribution to India’s liberalisation journey.

Taking the consumer-first approach, the company continues to deliver robust operational performance across all its business verticals – broadcasting, digital, movies, music and LIVE events. Despite operational challenges being faced by the industry, ZEE maintains its position as the number one non-sports entertainment network in the country with an all India viewership share of 18.6% for fiscal 2020 year to date (YTD).

With digital being the next growth driver for the company, ZEE’s digital entertainment platform – ZEE5 has established its position with a strong line-up of cutting-edge content and partnerships with leading players in the digital ecosystem.

Continuing to attract the best minds in the industry, ZEE took yet another pioneering step this year as it announced the media and entertainment (M&E) industry’s largest learning and development initiative ‘Embark’ for the capability building of frontline managers.

The company has been widely recognised for fostering a culture of entrepreneurship and was adjudged the Best Place to Work in M&E in a study conducted by ‘Great Place to Work Institute’ in 2019. Over the last two decades and more, it has created immense value for its stakeholders and will continue to deliver extraordinary performance, reaching higher milestones across the world.―DNA India

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