YouTube on Thursday said its growing creator ecosystem has contributed ₹ 6,800 crore to the Indian economy and supported 683,900 “full-time equivalent” jobs in India in 2020, as per a report by consulting firm Oxford Economics.
Multiple revenue streams, such as brand partnerships, live performance and others support not only jobs and income for creative entrepreneurs themselves, but also wider activity in supply chains, the report said. India now has nearly 4,000 such channels with more than 100,000 subscribers, marking a growth of over 45%, year-on-year.
For more than 14 years, YouTube has empowered creative entrepreneurs to pursue their professional goals, enabling them to share their passions and ideas with a wide audience, and make an income whilst doing so. BCS Bureau