Wurl to power Canela Media’s launch of FAST channels in U.S. and Latin America
Wurl, the leader in powering streaming TV, announced its agreement with Canela Media, Inc, an OTT content company, to secure and deliver additional, licensed Spanish-language content to their platform. Canela Media focuses their content offerings on the Latin American and U.S. Hispanic markets, boasting 22 million unique users, 20,000 hours of content, and 50 linear channels. Together with Wurl, Canela Media will gain the ability to deliver relevant, best-in-class programming to this fast-growing audience.
“Canela Media’s success on AVOD is a nod to the power of addressing diverse audiences with culturally relevant programming,” said Wurl’s Chief Operating Officer, Sean Doherty, Jr. “We’re excited about working with Canela to identify and then connect them with other content owners who can further monetize it by bringing their content to Canela’s OTT platform.”
Headquartered in New York, Canela Media is ranked as the fourth-largest Hispanic ad-focused company in the U.S., and is female- and minority-owned. In addition to Canela.TV, Canela Online reaches more than 50 million unique Hispanics across its more than 180 premium, Spanish-language sites and influencer database.
“Moving into a linear television format on CTV is yet another reflection of the power of one of the fastest-growing ethnic groups in the U.S.,” said Canela Media’s Founder and CEO, Isabel Rafferty Zavala. “I’m thrilled about this partnership, and what it will mean for the growth of our company and the expansion of our content offerings to our viewers.” Globe Newswire