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What is the future of online streaming media platforms in 2021?

Many streaming platforms like Netflix, Amazon Prime, and Hulu are all known internationally for their wide base of audiences. Brilliant players like Zee5 and Hotstar dominate the regional OTT space. Other notable OTT platforms are AltBalaji and Voot, and so on.

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Online streaming media is a trend to look out for in 2021. It is also known as OTT or Over The Top television, and this has been garnering a wide range of popularity since the moment it started to exist. The growth trajectory in online streaming media has been exponential, and this has to be noted with due diligence. Previously there were only a few platforms for these, but now the number of platforms is increasing due to the rise of viewership.

People accept this medium simply because they can find relatable content that they are familiar with. Famous psychologists like Carl Jung have discussed the theory of the “collective unconscious,” where people tend to relate with the content shown in these mediums. However, there are various kind of free streaming sources, according to https://stuffled.com/, you can avaoid such streaming website and there are no future for them that can sustain for a period.

Reason for growth
The pandemic situation back in 2020 started revolutionizing the sector even more. As an increasing number of people were confined to their homes, the popularity of these mediums started to increase, and this has to be noted with due diligence. The membership numbers in different platforms are on the verge of growth ever since, which is a trend to look out for even in 2021.

Popular streaming platforms
Many streaming platforms like Netflix, Amazon Prime, and Hulu are all known internationally for their wide base of audiences. Brilliant players like Zee5 and Hotstar dominate the regional OTT space. Other notable OTT platforms are AltBalaji and Voot, and so on.

The appeal of streaming platforms
The appeal of streaming platforms like Zee5 is that they offer customized content to the audience, and the people love to watch these relatable shows. The vast and diverse country where each state has its base of heritage and culture. By catering to these unique needs of the viewers, these platforms ensure the high retention of membership. In the upcoming days, it is anticipated that the trend for these platforms will be primarily localization of content where unique and customized content shall be offered for the regional audiences.

Entertainment and wisdom
These online streaming platforms not only have fictional series but also have non-fiction documentaries as well which largely appeal to a range of people. These platforms’ sustained focus for offering a blended approach towards entertainment and wisdom is intriguing and impeccable.

Future trends to note
It is anticipated that with the increasing speed of the internet with the arrival of 5G, the consumption of media by viewers will increase exponentially. The media platforms shall have to keep themselves updated with the necessary changes to cater to the needs of viewers in the coming days.

With the development of technology, these platforms will become more and more affordable for the general section of the population. A new base of the audience will rise because of this affordability factor. Appealing to their needs and their desire for customized content will then become the need of the hour. There are several developing economies where aspirations run high, and audiences from these places will join these platforms in huge numbers once it becomes more affordable. This has to be noted with due diligence.

The dominance of certain platforms like Netflix will cease to exist. With the entry of more and more players like Disney and Peacock premium, the audience will get a wide variety of options to choose from. OTT will be democratized, and these platforms will have to compete with each other to offer the best choices for the users. It will be a cut-throat competition, something that has never been seen before. Human beings love to choose, and the fact that they are given the liberty to choose from so many platforms makes these so unique.

As mentioned earlier, the covid-19 pandemic has accelerated the development of these platforms as more and more people are now confined within their homes.

The experience of the users becomes the key to success. The users are the ones who will determine the popularity of these platforms. So catering to their unique needs is what should be the ultimate priority. Regional content will also see a rise because of this.

The online media platforms are expected to make shows of different genres, and there shall be no restriction in the genres offered. From crime fiction to romance, there will be something for everyone, largely attracting many users.

The competition among regional platforms will increase exponentially.

Conclusion
Thus from this article, the different facets of online streaming platforms were understood, and it was figured out why they are so much relevant for us these days. These platforms will rule in upcoming days since their popularity is immensely rising, and they shall be an essential part of our lives, and no one can ignore this. The trends as pointed out above shall be the ones to look out for. Hindustan Times

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