No live streaming service or technology can stream at full HD 1080p, in real-time and with synchronous viewing at broadcast scale. That all being an industry way of saying no one can deliver a real-time stream to users without at least sacrificing quality of the stream or number of viewers able to watch the stream. “Live” streams and real-time streams are often talked about synonymously, but that’s not the case.
Live streams are what most consumers are experiencing today, but the goal should be to provide them with real-time streams, where there is no latency between what’s being broadcast and what the viewer sees. Once networks, franchises, hot trivia apps and everyone else in this space can make the transition from live to real-time streams they can start to capitalize on the benefits of an audience engaging one-to-one. With today’s streaming providers, however, it’s a challenge because they cannot support high quality and potentially infinite users at the same time while delivering a near zero latency stream. – Techradar