New shopper analysis from Leichtman Analysis Group finds that watching video on related gadgets is now a day by day behavior in lots of properties, with two in 5 adults (39%) watching video on a related machine every day however the utilization, which jumped through the pandemic, is leveling off.
The survey additionally discovered that the behavior is widespread, each amongst pay TV subs and other people with out a pay TV service. About 35% of adults with a pay-TV service watch video through a related TV machine day by day, in comparison with 50% of pay-TV non-subscribers.
Total, 60% of adults watch video through a related TV machine at the least weekly. That’s about the identical as 2020 (59%) however notably up from 52% in 2019, 40% in 2016, and 10% in 2011.
“Use of related TV gadgets levelled off over the previous yr after being pulled ahead because of the coronavirus pandemic final yr,” mentioned Bruce Leichtman, president and principal analyst for Leichtman Analysis Group, Inc. “Nonetheless, 39% of adults watch video on a TV through a related machine day by day, and 60% at the least weekly. Over 80% of TV households within the U.S. now have at the least one related TV machine, with a imply of 4.1 gadgets per related TV family.”
Youthful people are almost certainly to make use of related TV gadgets. Amongst all ages 18-34, 54% watch video on a TV through a related machine day by day, in comparison with 43% of ages 35-54 and 22% of ages 55+.
About 55% of TV households have at the least one stand-alone streaming machine, up from 49% in 2019, 33% in 2016, and three% in 2011
As well as, about 43% of all TV units in U.S. households are related sensible TVs, a rise from 32% in 2019, 19% in 2016, and seven% in 2014.
However as utilization has elevated, spending on new units is down as shoppers are capable of purchase bigger units for much less cash. The survey discovered that spending on a brand new TV was about $530, down from $795 in 2016.
These findings are based mostly on a survey of two,000 TV households within the U.S., and are a part of a brand new LRG examine, `Linked TVs 2021.’
That is LRG’s eighteenth annual examine on TVs within the U.S. Technical RipoN