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WarnerMedia plans to price HBO Max with ads at $9.99 a month – CNBC

WarnerMedia is planning to price an advertising-supported version of its HBO Max video streaming service, set to launch in June, at $9.99 per month, CNBC reported on Wednesday, citing people familiar with the matter.

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HBO Max, home to titles like “Wonder Woman 1984” and “Love Life”, was launched in May last year and costs $14.99 per month.

WarnerMedia declined to comment on the new pricing plan for its service with advertisements.

The company had considered selling an advertising-supported product of just HBO Max content for $4.99 per month earlier last year, but nixed that idea for a combined product with HBO, CNBC said, citing two sources.

Parent AT&T Inc (T.N) has completely restructured the streaming service, including job cuts and executive changes, as it competes with Netflix (NFLX.O) and Walt Disney’s (DIS.N) Disney+ for streaming video customers.

Netflix charges $8.99 for the basic plan and $13.99 for the standard version a month, while Disney+ costs $8 a month. Reuters

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