“People who make films are great in terms of creativity but not so while negotiating for funds. Investors want to invest in content but don’t have access to the industry. I could be the bridge,” says Abhayanand Singh, Co-Founder & Director, Vistas Media Acquisition Company.
Producers and distributors of films like Bhonsle, and Albert Pinto Ko Gussa Kyun Aata Hai? are betting big on India and are looking to disrupt the way film financing is structured in the country.
But who are these producers? They are Singapore-based NRI entrepreneurs Abhayanand Singh and Saurabh Gupta, who founded Vistas Media, a company which invests in media and media-related assets, and has its strategic focus on Indian content.
The company’s in-house production company called Golden Ratio Films has so far done 8-9 and its recent project was Bhonsle on SonyLiv.