Virtual production market CAGR of 15.9% size assessment, key factors and challenges by 2028
In terms of revenue, the global virtual production market was valued at US$ 1,463.46 million in 2020 and is projected to reach US$ 4,733.04 million by 2028; it is expected to grow at a CAGR of 15.9% during the forecast period from 2021 to 2028.
The virtual production market is broadly segmented into five major regions-North America, Europe, APAC, MEA, and SAM. The North America region dominated the virtual production market in 2020. The US film & entertainment industry includes TV subscriptions, movie theatres, films, and electronic home video production, as well as distribution & consumption. With rising penetration of digital contents, the scope of virtual production will also rise. Additionally, the region witnesses footprints of 360Rize; Insta 360; Boris FX, INC; and Epic Games, Inc.; among others, in its territory. APAC is anticipated to be the fastest growing region of virtual production market, owing to the factors such as growing urbanization and increasing internet penetration. Furthermore, increasing inclination toward OTT platforms among the individuals in the region is expected to drive the market in the region.
Film making is one of the biggest applications of virtual production. Companies such as Perforce and Epic Games provide virtual production for movies. Virtual production helps in creating films with extraordinary features and better VFX. For instance, Avatar and The Lion King are among the prominent films, which have used virtual production feature. Virtual production is an emerging technique, which uses array of software tools to unite computer graphics and live action footage in real-time. Avengers: Endgame, 1917, The Irishman, and Star Wars: The Rise of Skywalker are among other movies that have used virtual production. Furthermore, upcoming marvel shows, including Loki, Hawkeye, and The Falcon and the Winter Soldier, are pegged to cost around $25 million/episode. This aspect will boost the adoption of virtual production. Open PR