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Viaplay in talks to buy Premier Sports to grow in UK

Viaplay Group AB is in talks to buy Premier Sports Ltd., as the fast-growing Nordic streaming company seeks to gain more broadcasting rights ahead of its UK launch, people with knowledge of the matter said.

Stockholm-listed Viaplay aims to reach an agreement as soon as this month, one of the people said, asking not to be identified because the information is private. Premier Sports operates in the UK, where it broadcasts live Scottish football, Spain’s La Liga, Rugby League and a host of other sports. Bloomberg

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