Indian media staple Viacom18’s Youth, Music and English Entertainment Cluster (YME) released 3,000 Fully Faltoo non-fungible tokens (NFTs) that sold out within 48 hours since launching, the company said in a press release on Wednesday.
Given the brand’s rich legacy in India and having been culturally attuned to its consumers, artworks from Fully Faltoo found an immediate connect amongst the cluster’s Superfans and NFT collectors, globally. The vibrant range of 3000 tokens from the loot category was sold out in less than 48 hours of its launch. Precisely, 40% of the loot was sold in the first 30 minutes and 80% within 24 hours. BCS Bureau