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Viacom18 Studios partners with HeyHey! to launch NFTs

In a pathbreaking development, Viacom18 Studios, one of the country’s leading motion picture studios, has collaborated with HeyHey!, an online platform powering experiential engagement between celebs, influencers, creators and brands globally via new-age tech – to venture into the Web3 space. In line with this, the film studio has launched its first-ever NFT project called the ‘Shabaash Mithu’ NFTs, an NFT collection with HeyHey! as its technology partner.

Shabaash Mithu, starring Taapsee Pannu in the lead role, is directed by Srijit Mukherji and produced by Viacom18 Studios. The film is based on the life of the former Indian cricket team captain, Mithali Raj, who is considered one of the greatest female cricketers in the Indian squad. The film chronicles the ups and downs and moments of glory in her life. Intending to provide fans and audiences with a holistic experience of this film that transcends beyond the movie screens, Viacom18 Studios is foraying into the Web3 world. For this, the media company has partnered with HeyHey! to launch its Shabaash Mithu collection of NFTs and, in turn, build a thriving Web3 community of movie fans.

NFT holders including audiences and enthusiasts will be allowed to claim their free NFTs that will allow them to be a part of the Shabaash Mithu NFT film club and enjoy several benefits alongside the updates they will be receiving on the same. The other set of NFTs that consumers can purchase will give buyers exclusive access to unlock offline experiences.

In a pathbreaking development, Viacom18 Studios, one of the country’s leading motion picture studios, has collaborated with HeyHey!, an online platform powering experiential engagement between celebs, influencers, creators and brands globally via new-age tech – to venture into the Web3 space. In line with this, the film studio has launched its first-ever NFT project called the ‘Shabaash Mithu’ NFTs, an NFT collection with HeyHey! as its technology partner.

Shabaash Mithu, starring Taapsee Pannu in the lead role, is directed by Srijit Mukherji and produced by Viacom18 Studios. The film is based on the life of the former Indian cricket team captain, Mithali Raj, who is considered one of the greatest female cricketers in the Indian squad. The film chronicles the ups and downs and moments of glory in her life. Intending to provide fans and audiences with a holistic experience of this film that transcends beyond the movie screens, Viacom18 Studios is foraying into the Web3 world. For this, the media company has partnered with HeyHey! to launch its Shabaash Mithu collection of NFTs and, in turn, build a thriving Web3 community of movie fans.

NFT holders including audiences and enthusiasts will be allowed to claim their free NFTs that will allow them to be a part of the Shabaash Mithu NFT film club and enjoy several benefits alongside the updates they will be receiving on the same. The other set of NFTs that consumers can purchase will give buyers exclusive access to unlock offline experiences. India Education Diary

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