Colors have captured a most visible place on Mumbai Indians team kit for Indian Premier League Season 12 alongside Korean electronics and smartphone brand Samsung.
Colors – Viacom18’s flagship Hindi general entertainment channel – has partnered Mumbai Indians as one of the two Principal Sponsors alongside the team’s existing title sponsors Samsung.
Having established itself as the n0. 1 channel in the premiere and urban Hindi category, COLORS has come on board as the Principal Sponsor for the Mumbai Indians. Adding more colorful hues to their bleed blue spirit, Mumbai Indians will don the colors logo on back of their jersey as showcase their mettle at the 12th edition of the IPL scheduled to kick start on March 23rd, Viacom 10 has stated in a Press release.
“Cricket is like a religion in India and that brings every member of the family together and so does a leading general entertainment channel like colors. Therefore, associating with the most popular cricketing team of IPL Mumbai Indians which enjoys tremendous adulation, is a perfect blend with our brand positioning. Both colors and Mumbai Indians are consistent, entertaining, ambitious and aggressive and exemplify the same ethos. This is yet another avenue for us to connect with our audiences both on and off the field as well as on-air,” says a Viacom18 spokesperson.
Setting the tone for the IPL fever, colors will bring viewers closer to the Mumbai Indians players through a series of innovative integrations and contests on-air as well as through digital engagement.
Mumbai Indians Spokesperson added, “We are extremely delighted to bring colors as the Principle Sponsor for Mumbai Indians and look forward to developing a long term, mutual benefiting association. Through the journey this IPL, Mumbai Indians and colors will create consumer-centric entertaining content, which we hope our global fans will appreciate and associate with.”―Inside Sport