While establishing itself on its own website and on video platforms like YouTube, Vevo has invested heavily into the connected TV space in recent years. This has been rewarded in the UK, where CTV viewership has grown 24% year-over-year and where Vevo is, according to the company, the “de-facto platform of choice” for music video consumption with partners including Samsung and Vizio.
Brant joins from Dentsu Aegis Network, where he spent two years as director of AV product. Prior to that, he spent six years in a variety of roles at Sky across its ad businesses.
James Cornish, VP international sales, Vevo, said: “We’re really looking forward to Richard joining our team. This year, Vevo UK celebrates its 10th anniversary and the next decade will see CTV play a defining role in our expansion strategy. Richard’s experience building out advanced TV products, particularly from the buyer side, comes at a pivotal time for us as we focus on bringing music video to where our audiences are across CTV.
“This, in turn, ensures Vevo is perfectly positioned as a strategic partner for brands and advertisers who wish to gain global cut-through with brand safe, premium and culturally relevant content.” Digital TV Europe