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Twitter, Fox Sports in content deal around World Cup; Social Media giant partners with E! News, Revolt, Conde Nast

Fox Sports and Twitter are expanding a partnership to feature previews and live pre-game shows for every FIFA World Cup Qatar 2022 and FIFA Women’s World Cup Australia & New Zealand 2023 match.

Twitter announced the Fox agreement at an in-person Digital NewFront presentation in NYC, its first public outing since the board accepted an offer from Elon Musk to buy the company and take it private, raising questions about how it will be run and by whom.

“It has been a quiet month at Twitter,” said JP Maheu, head of Global Client Solutions, raising a laugh from an audience of assembled advertising and brand execs. “So really there’s no better time for us all to get together.”

The social media platform also unveiled a new streaming series with E! and collaborations with Revolt Media, Conde Nast and others.

Fox is the official FIFA World Cup English-language broadcast rights-holder through 2026. The event in Qatar run Nov. 21 to Dec. 18.

The companies said interactive pre and post-game programming exclusively for Twitter via @FOXSports and @FOXSoccer — featuring analysis from Fox Sports’ personalities — will give fans insight to their favorite players and teams and allow them to predict, react and interact with storylines around the tournaments.

Fox Sports and Twitter will deliver near real-time match highlights via @FOXSports and @FOXSoccer, original content, weekly live analysis via Twitter Spaces. Video clips via @FOXSports and @FOXSoccer will be available for advertisers to sponsor from Fox and through Twitter’s Amplify program. The Fox deal offers sponsorship and ad opportunities around Fox Sports’ content, driving promotion to FIFA World Cup matches and coverage across Fox, FS1, the Fox Sports App and FOXSports.com.

“It’s great working with Twitter to continue to raise the bar in providing World Cup coverage on social like it’s never been done before,” said Michael Bucklin, SVP, Digital Content, Fox Sports. Deadline

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