After the rapid expansion of digital industry in India, whether it is a matter of day-to-day life or business, almost all sectors are being digitised. This also opens up new business opportunities to digital marketers.
The online music streaming industry in India has grown to such an extent that it has tripled within three years. Keeping this in view and looking at the prospects of better business, many big companies are trying their best to have presence in the online market.
With the advent of countless online music streaming platforms in the market, Movement Creations LLP entered too has entered the Indian market, with the aim to reach the heart of every Indian artiste with its exclusive services and lowest price tag.
The company offers local and international music to music lovers through its website. In the anvil is its app, in the form of audio and video streaming apps. Users will be able to enjoy unlimited music for a lifetime with unlimited royalties.
I am very optimistic for the Indian market. It undoubtedly one of the most exciting music markets in the world. Over the past few years, we have increasingly seen the explosion of everything from everyday goods to digital services and now digital streaming. Also with access to broadband connectivity and penetration of mobile smartphones, India has the potential to make it to the top 10 position in the music market in next few years.
India’s USD 150 million music streaming market is projected to touch USD 400 million by 2023. Consumers across India paid USD 14 billion for digital subscriptions from audio streaming in 2018, this is expected to cross USD 50 billion in 2021. This indicates how Indians have started using and liking digital music.