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Tata Sky sits at the top with 33.37% market share; Dish d2h continues to lose subscribers

In its latest Indian Telecom Services Performance Indicators report, TRAI has reported that pay DTH operators have 69.86 million active subscribers in April-June 2021 quarter, down 1.19% from 70.7 million in the corresponding quarter a year ago.

Among the existing four DTH players, Tata Sky sits at the top with 33.37% market share followed by Airtel with 25.76% share.

Dish d2h has been consistently losing its subscriber base since the last two years and the operator has slipped to No. 3 with 23.45% market share. Sun Direct is at No. 4 with 17.41% market share.

Commenting on its consistent performance, a Tata Sky spokesperson said, “This is an outcome of the service commitment we have to our subscribers and our subscribers’ faith in us.”

Market Share (%)  
DTH Operator QE Dec’19 QE Mar’20 QE Jun’20 QE Sep’2020 QE






Tata Sky 31.80% 32.33%  32.09% 32.58% 33.03% 33.30% 33.37%
Dish-D2H 30.55% 29.49%  28.67% 27.00% 25.45% 24.09% 23.45%
Airtel 23.31% 23.65%  23.83% 24.59% 25.17% 25.54% 25.76%
Sun Direct 14.35% 14.53% 15.41% 15.83% 16.35% 17.07% 17.41%


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