Following new rules from Telecom Regulatory Authority of India (TRAI), Tata Sky has now started letting consumers choose their favorite channels and build their own channel packs. Consumers have to follow a three-step process, as per the new rules.
Tata Sky and TRAI have been involved in a legal tussle, the move is made to resolve it. The consumers can now log onto the company website, application, or their nearest Tata Sky dealer to get help about migrating to the new packs.
TRAI had clarified that consumers under the new regime should get the option to choose channels on an a-la-carte basis for the base pack of 100 SD channels. DTH operators such as Airtel Digital TV and Dish TV have already revealed their individual channel prices and packs to follow the latest guidelines.
Tata sky in line of the above requirements and to catch up with other operators have now extended consumers the ability to build appropriate packs. It has revealed new prices of channels and packs available on its service. A dedicated pack selection portal has also been provided to users where they need to enter their registered subscriber ID or mobile number to choose appropriate packs in three steps.
Tata Sky has given details of its Free to Air (FTA) basic pack that will be available. Also, it has listed all the channels along with their prices that will be provided to the users on an al-a-carte basis.
Genres such as Hindi Entertainment, Hindi Movies, Hindi News, Knowledge & Lifestyle, Music, and Others have been provided under the a-la-carte basis. There are also various regional channels that consumers will be able to choose from their end. It should be noted that the prices of the al-a-carte channels will be applicable starting February 1.
Telecom Talk reported that Tata Sky has also notified that users with long duration packs will be migrated to monthly packs starting February 1 and the applicable balance will be credited in their Tata Sky account.
Last week, TRAI had clarified with an intention to raise awareness that consumers have the option to choose channels on an a-la-carte basis for the base pack of 100 SD channels. “Now it has been noticed that several broadcasters are advertising their channels in the form of bouquets only. However, the customer may note that they have (an) option to choose channels on a-la-carte also,” the regulator had clarified in a press release earlier.
Airtel Digital TV and Dish TV were the leaders in announcing the prices of individual channels on their connections. Cable TV distributors and multi-system operators (MSO) have also revealed their updated packs to follow the TRAI regulations.―Yahoo Finance