Tata Elxsi has extended its partnership with Airtel’s DTH service arm – Airtel Digital TV, to deliver an engaging digital platform for customers. As part of this, Tata Elxsi will build the application software for the company’s innovative hybrid set-top-box, Internet TV.
Continuing on the success of the existing partnership between the two companies for internet TV, the alliance will enable the companies together to enhance customer’s digital experience on their television sets.
“We are working together to innovate next generation experiences for subscribers. We see exciting future possibilities with technologies such as AI, multi-modal interfaces such as voice and gesture, and seamless access to content – both online and offline.”