Global SVOD subscriptions will increase by 550 million between 2021 and 2027 to reach 1.75 billion. China and the US will together account for 48% of the world’s total by 2027.
Simon Murray, Principal Analyst at Digital TV Research, said: “China and the US had a similar number of gross subscriptions by end-2021. Due to government pressure, China’s growth is decelerating, with 374 million subscriptions by 2027. The US will continue to grow, with 456 million subscriptions expected by 2027.”
Three US-based platforms will control half the world’s SVOD subscriptions by 2027. Despite its maturity, Netflix will add 60 million subscribers between 2021 and 2027.
Disney+ will overtake Netflix in subscription terms in 2028. Disney+ will add 146 million subscribers between 2021 and 2027 to take its total to 276 million. About 106 million of Disney+’ subscribers will be in the 13 Asian countries under the Hotstar brand in 2027.
HBO Max will add 65 million subscribers to total 90 million in 2027. Paramount+ [including SkyShowtime] will increase by 55 million subscribers to reach 88 million by 2027. digital TV research