Over the next 5 years, the home broadband and DTH market would see the greater role of the telecom operators with a higher subscriber base and revenue generation. As per an ICRA note, the wireline broadband subscriber base can increase to 100 million households by FY2024, and the revenue generated from these segments could expand to Rs. 80,000 crore as against Rs. 14,500 crore now. But the key watch-outs for the industry would be the extent of competitive intensity, and the need for CapEx.
Explaining further, Harsh Jagnani, Sector Head & Vice President – Corporate Ratings, ICRA, says, “The wireline broadband penetration in India is much lower as compared to international standards and presents a significant opportunity for telcos. In India, the wireline broadband coverage would largely expand through the Fibre to the Home (FTTH) networks which have the capability to deliver high speeds with stability in a network. This will allow it to be the bedrock for content delivery to homes, thereby encompassing an umbrella of services including wireline voice, wireline broadband and television. Increasingly, the television industry is shifting towards content on demand and high-quality videos/content.”
It is a fact that the Indian telecom industry has been witnessing turbulence over the last few years with intense competition leading to a significant decline in tariffs. The active subscriber base has largely remained stagnated, while the revenues have declined considerably, with no immediate respite in sight. In such a scenario, wireline broadband can be the next growth driver with the potential to subsume television/DTH services, also providing diversification from mobile services revenues.
On the other hand, the penetration of wireline broadband is low in the country as of now and the subscriber base has not seen any meaningful traction over the years. As of September 2018, the subscriber base was only 18 million, accounting for less than 7 percent of the total households, much lower than 44 percent in Brazil and 99 percent in France. In the television segment, while the total penetration is around 66 percent of the total households, of this, around 65 percent are provided over a copper cable, on which the capability to provide high bandwidth services are limited and not fully developed.
Internationally, in order to monetize the wired broadband networks (copper or FTTH) better, players in many mature markets like USA, UK, Germany offer integrated services – television, wireline services and home broadband through a single tariff plan, at a significant discount to the individual services. The similar trend is expected to play out in India as well.
ICRA expects the Indian market to move towards bundled plans, integrating wireline voice, home broadband and television services. At present, the telecom industry generates revenues of Rs. 14,500 crore from wireline voice, home broadband and DTH services, with the combined ARPU of Rs. 875. With bundling and higher competition, the pricing is expected to reduce significantly, by as much as 40-50 percent. High price elasticity and expanding demand for data mean wireline broadband subscriber base can witness strong growth, similar to what was observed for wireless broadband.
Concludes Jagnani, “Even at a penetration level of 30 percent of the households, this could translate into subscriber base of 100 million by FY2024, generating revenues to the tune of Rs. 80,000 crore. Correspondingly the revenue contribution from these services is expected to increase from current 8 percent to around 30 percent on an expanded revenue base.”
But the key watch-outs for the industry would be the extent of competitive intensity, and the need for CapEx. As in case of wireless where the pricing levels have become non-remunerative, a similar impact on the wireline broadband remains a risk. Also, as of now, the industry has a fiber network of 17,20,000 route km. Much deeper and wider penetration is required to be able to meet the envisaged FTTH demand, which will encumber the financials of the telcos. – Communications Today