Star Sports 1 Hindi was the most watched channel across India over the last five weeks among Males 15+ AB Urban, as per data by Broadcast Audience Research Council (Barc).
The BARC data released was for week 13 to week 17 i.e., from 26 March to 29 April. The gain in viewership for Star Sports 1 Hindi coincides with the time it began airing the popular Tata IPL 2022 on 26 March. Star Sports 1 Hindi was the most watched channel among the core audience for sports programming i.e., Male 15+ AB Urban across India and Star Sports 1 English was the most watched channel for this target audience in the English genre.
Star Sports 1 Hindi garnered 480 average minute audience in Week 13 that increased to a high of 542 AMA in Week 15.
In the English genre, Star Sports 1 English garnered 52 (AMA in Week 13 that grew to a high of 59 AMA in Week 15. BCS Bureau