Star India has announced the launch of new channel, Star Gold 2, to complement its existing flagship service, Star Gold.
The network is introducing movie theatre’s “multiplex strategy” to the small screen, enabling it to showcase the myriad premieres of the newly acquired Bollywood movies on both Star Gold and Star Gold 2.
Star India boasts of over 25 newly acquired blockbusters including ‘Tanhaji: The Unsung Warrior’, ‘Baaghi 3’, ‘’83’, ‘Angrezi Medium’, ‘Panga’, ‘War’, ‘Chhapaak’, ‘Bala’, ‘Housefull 4’, ‘Mardaani 2’, among others.
“Consumers are at the front and center of everything we do. Having acquired the latest top quality Bollywood content of 2020, it made perfect business sense to launch a second screen to be able to showcase the best of Hindi cinema to our viewers,” said Hemal Jhaveri, Executive Vice President & GM, Hindi Movies Business, Star India.
Star Gold 2 will be available for viewers from 1st February 2020, across leading DTH and cable platforms. A multi-touchpoint marketing campaign will go live to support the launch of the channel.―Biz Asia Live