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Sony Sports ropes in 11 sponsors

The Olympic broadcasting rights doesn’t come low-cost. In keeping with the data out there with, Tokyo 2020 rights had been purchased by Sony Sports activities Community in a variety of $17 to $18 Mn. Although they’re unlikely to get well their investments – however the excellent news is that they’ve roped in 11 broadcast sponsors for the LIVE broadcast of Tokyo Olympics – Observe all Tokyo Olympic LIVE Updates on

The official broadcast associate of Tokyo Olympics in India has bought Coca- Cola (Thumbs Up), MPL, JSW, Amul, Hero Motocorp have come on board as Co-Presenting Companions.

RBI, Affiliation of Mutual Funds in India (AMFI), Visa, Lenevo, Byju’s, and Herbalife Diet are the affiliate sponsors for the mega stay broadcast protection. Not solely this however the broadcaster can also be in negotiation with few extra advertisers and will shut the offers earlier than the Olympics begins on twenty third July.

“Many advertisers are actually sports activities as a medium to catch the nation’s youth as a result of the engagement stage with the youth for sports activities is way increased. Additionally, this the one section which is tough to catch on tv in any other case,” Rohit Gupta, Sony Footage Networks India (SPNI) Chief Income Officer – Advert Gross sales and Worldwide Enterprise informed E4M.

“We’ve bought a improbable response from advertisers for Olympics since India is doing properly in numerous sports activities. We’ve already signed up sponsors like Coca-Cola, Amul, MPL, and so forth, and are in dialogue with extra.”

Tokyo Olympics Dwell Broadcast – Sony Sports activities ropes in 11 Sponsors: It’s value noting that Sony Sports activities Community off late had continuous LIVE sports activities programming on the channel. Simply concluded EURO 2020 & Copa America, forthcoming India tour of Sri Lanka all has added to extend within the attain of the community recently.

E4M has reported that not solely Tokyo Olympics however for the India-Sri Lanka collection additionally Sony has signed up over 15 advertisers.

Tokyo Olympics Dwell Broadcast – Olympics LIVE on Sony: The official broadcaster of Tokyo Olympics in India Sony Sports activities Community has introduced numerous programming initiatives to make Olympics telecast extra grander & massive. The Olympics is scheduled to start on twenty third July and Sony Sports activities will stay stream and broadcast the video games on 5 community channels. Dwell motion of the Olympic Video games Tokyo 2020 begins twenty third July to eighth August 2021 on SONY SIX, SONY TEN 1, SONY TEN 2, SONY TEN 3 AND SONY TEN 4 channels. Moreover this SonyLIV will LIVE Stream the Olympic Video games. Odisha Expo

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