Rohde & Schwarz (R&S) has acquired Pixel Power Ltd. With this acquisition Rohde & Schwarz is executing its plan to expand further in broadcast playout while taking ownership of a company with significant technological leader- ship. The subsidiary is renamed Pixel Power Ltd. – A Rohde & Schwarz Company. Pixel Power offers innovative graphics, master control and integrated playout systems for broadcasters and playout facilities. These systems enable dynamic content to be delivered more efficiently for linear TV, mobile, online, and OTT/VOD. Pixel Power has consistently developed its portfolio of software based IP solutions that are virtualizable for the private or public cloud, whilst offering new OpEx business models as part of the broadcast technology transformation. The company is headquartered in Cambridge, UK and has been developing and deploying broadcast solutions for 31 years. With this acquisition Rohde & Schwarz further expands its portfolio to complement existing product lines.