Ross Video is heading to the BroadcastAsia event with a host of new products and a clear message about the importance of customer choice. According to Andrew Tan, Ross Video’s Director of Sales for APAC, there is an increasingly visible disconnect in the industry between what vendors want to sell, and what customers need to buy. Too many vendors are emphasizing all-IP-based workflows at present because it suits them, whereas in truth IP is not always the right or most appropriate choice for a customer. Ross continues to invest in new products in the SDI and 12G domains because many customers are looking for accessible and relatively straightforward upgrade paths that do not requite a wholesale change of infrastructure or legacy hardware.
Broadcast Asia will see a wide variety of Ross products on show, including company’s flagship Acuity production switcher and XPression real-time graphics platform. In addition, the company will be demonstrating a number of its latest product launches, including Ultrix-FR5, XPression Tessera, Carbonite Mosaic, Abekas Mira replay server and AirCleaner profanity delay system, and a new flypack-based on the integrated graphite all-in-one production vehicle, among others.