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Redbox expands reach of its streaming app to millions of devices through a distribution agreement with Vewd

Redbox, a leading entertainment company, today announced it has signed an agreement with Vewd to pre-load the Redbox app on all new Vewd powered TVs and set-top boxes in the US. One of the world’s largest providers of OTT and hybrid TV solutions, Vewd will also feature the Redbox app to existing customers on such brands as Hisense, Funai, and Tivo, as well as Pay TV operators like Evoca. (Ativan)

Redbox’s streaming app offers access to new release movies and TV series through Redbox’s Transactional Video on Demand (TVOD) service. It also offers consumers the ability to watch over 100 Free Ad Supported Streaming TV (FAST) Channels, as well as stream thousands of movies and TV titles for free through its rapidly growing Ad Supported Video on Demand service (AVOD). This month viewers can stream for free Hunter Killer starring Gerard Butler and Gary Oldman, Enders Game starring Harrison Ford and Asa Butterfield, the classic Notre Dame Football movie Rudy, hit drama Big Fish starring Ewan McGregor, and 90s teen romantic comedy Can’t Hardly Wait starring Jennifer Love Hewitt.

Vewd’s software not only powers the OTT experience for its customers but also enables programmatic promotion of content from dozens of streaming video entertainment apps. Vewd has powered the streaming revolution for nearly two decades, having shipped its streaming software on more than 450 million devices to date.

“Vewd has a powerful platform that is used by millions of customers every day to access their favorite streaming content,” said Jason Kwong, Chief Strategy and Digital Officer, Redbox. “Partnering with a company like Vewd gives our consumers another easy way to access our library of both blockbuster new release movies along with a fantastic catalog of free movies and streaming channels.”

“Redbox offers an impressive line-up of content that consumers can access on their terms,” said Amanda Oleson, Vice President of Content Partnerships at Vewd. “We’re excited to welcome Redbox to the Vewd ecosystem and help them scale app distribution across our Smart TV and Pay TV customer base while helping consumers enjoy their favorite movies and TV series through Redbox.” Business Wire

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