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PVR INOX welcomes nearly 190 lakh guests in August

PVR INOX, the largest and most premium cinema exhibitor in India, achieved the feat of highest-ever monthly admissions and Box office month of all time in August 2023. PVR INOX theatres across the country welcomed nearly 190 lac guests during the month and recorded a Gross box office revenue of ~INR 532 crores. These accomplishments were driven by the blockbuster performance of films released during the month notably ‘Gadar 2’ (Hindi), ‘Jailer’ (Tamil) & ‘OMG2’ (Hindi), ‘Dreamgirl 2’ (Hindi) alongside the enduring success of content premiered in July, namely ‘Rocky aur Rani ki Prem Kahani’ (Hindi) and ‘Oppenheimer’ (English).

Additionally, on 15th August 2023, on the grand occasion of India’s 77th Independence Day, we welcomed 13 lac patrons and earned Gross box office revenue of ~INR 41.4 crores, thereby surpassing our previous record of achieving the highest ever admissions and box office in a single day in quick succession. The earlier record was set on 13th August, 2023 when we entertained ~12.8 lac guests and earned Gross box office revenue of ~INR 39.5 crores.

This record-breaking outcome reaffirms that consumer love for experiencing movies in an immersive, life-size cinematic environment is as great as ever. It is also an undeniable representation of Cinemas being the ultimate place to be part of a shared experience. It serves as a powerful affirmation of the exhibition industry’s robustness and vitality.
BCS Bureau

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