The recent announcement of PVR Cinemas merging with rival INOX Leisure Ltd has caused producers and film-makers to worry about the combined might and negotiating power of the two large multiplex chains which are likely to corner close to 50% of India’s total multiplex screen share.
Producers said the merged entity could dictate terms on show timings, revenue share and even the window between theatre and OTT release of films. Besides consumers may have to shell out more for tickets and food if the two decide to create luxury cinemas essentially turning theatres into premium out-of-home experiences.
Arm twisting could also extend to bigger films being asked to part with a higher share of box office revenue from the first week of movie release itself or opt for a longer window between theatrical and digital premiere of films. Live Mint