PVR Cinemas marks its debut in Nalasopara post merger with INOX
PVR Limited, the largest and the most premium cinema exhibition company in India, after the merger with INOX Leisure Limited, today announced the launch of its new 5-screen multiplex at Capital Mall in Nalasopara, MMR, Maharashtra marking its maiden entry into the city. The newly launched property stands as the latest entertainment hub for cinema lovers in the lakeside Capital City, a completely self-reliant, modernistic town. The Cinema is located in Nalasopara in Palghar district near Mumbai’s western suburbs, part of the Mumbai Metropolitan Region (MMR) has become one of the most-populous urban areas in the state.
With this launch, PVR consolidated its foothold in Maharashtra with 281 screens in 59 properties across 16 cities and a total of 1663 screens across 357 properties in 114 cities (India and Sri Lanka).
The Multiplex has a total seating capacity of 1070 audiences and is equipped with plush recliner seats for enhanced comfort. The cinema is equipped with the best-in-class theatrical solutions to offer an immersive and enhanced cinematic experience. This includes the SP4K Laser projectors that deliver ultra-high resolution, sharp, and bright images. Furthermore, the audis feature advanced Dolby 7.1 audio and Next-Gen 3D technology for an immersive experience.
Speaking on the launch, Mr. Ajay Bijli, Managing Director, PVR Limited, said, “Maharashtra is an important market for us and we are delighted to strengthen our presence in the state. In this year, our focus will be on solidifying PVR’s presence in the existing markets as well as foraying into new territories with a combination of metros, tier 2, and tier 3 cities. Through the cinema, we aim to bring in the finest of movie-going experience among several suburban areas in the outskirts of Mumbai”.
The foyer area with its chandeliers, adds to the opulence and grandeur of the overall foyer space while teal color seating and plasma frames add freshness to the space. Multiple framed custom artworks with a “V” theme celebrate legendary actors and actresses while Gold accents through metal/ film inlays have been used as accent in Audi door.
“We have expanded our presence in the West after our successful run in 17 cities. Maharashtra has a strong base for movie going culture and as the hub of cinema, the state offers great scope of expansion. The Vasai-Virar area is very well-connected to important locales of other parts of Mumbai and Thane via rail, road and bus networks. Introducing new concepts and offerings have been at the core of our business strategy and we are confident that the new multiplex will be well received by our patrons”, said
Mr. Sanjeev Kumar Bijli, Executive Director, PVR Limited.
With this opening, the merged entity has strengthened its growth momentum and has opened 148 screens across 27 properties in 22 cities in this fiscal. BCS Bureau