2022 has been a chaotic year for streaming. Netflix lost millions of subscribers, prompting the service to launch an ad-supported plan to crack down on password sharing. HBO Max has shockingly shelved a completed series bat girl film and then began deleting content from its service en masse. Andor on Disney Plus completely revitalizes the war of stars Franchise. But perhaps the biggest surprise of 2022 was when Prime Video reportedly overtook Netflix in market share.
Prime Video is now bigger than Netflix
According to data from streaming guide JustWatch, Prime Video has ousted Netflix from the top spot in the US. The site’s data shows that “Prime Video is now the SVOD market leader in the US and now has a 1% lead over Netflix.”
This revelation comes from the site’s Q4 2022 Streaming Charts, which measured interest in all SVOD (subscription video-on-demand) services on JustWatch from October 1 to December 31, 2022. Prime Video topped the list with a 21% market share, but Netflix is just behind with 20%. Meanwhile, Disney Plus was third at 15%, HBO Max fourth at 14%, and Hulu was the only other service in double digits at 11%.
We’ve written extensively about the exciting additions to the Prime Video streaming library over the past few months The Lord of the Rings: The Rings of Power and reachers to The English and jack ryan Season 3. And Prime Video obviously has the benefit of being affiliated with Amazon Prime at no extra cost. But now Netflix has some catching up to do.
It’s particularly interesting to see how the biggest streaming services have moved up and down over the course of 2022. Prime Video spent much of the back half of the year rising, while Netflix appeared to bottom last fall. Disney Plus, HBO Max, Apple TV Plus, and Paramount Plus all saw modest growth, while Hulu finished the year it started. Canada Today