The global video-streaming industry was estimated at USD 38.56 billion in 2018 and is expected to hit USD 149.34 billion by 2026, registering a CAGR of 18.3 percent during the estimated period 2019–2026, according to Allied Market Research. Increase in the live-streamed content, rising adoption of cloud-based video streaming solutions, surge in popularity of video-game streaming services, extensive use of videos in corporate training, and upsurge in demand for online videos in developing economies drive the growth of the video-streaming market. On the other hand, bandwidth limitations and latency and reliability issues curtail down the growth to some extent. However, growing impact of video streaming in the education sector and integration of advanced technologies into video platforms to improve video quality are expected to pave the way for a plethora of opportunities in the industry.
The solution segment accounted for nearly three-fourths of the global video-streaming market share in 2018, and is expected to rule the roost by the end of 2026, by component. Growing popularity of online streaming over media platforms, such as YouTube, Netflix, and Amazon Prime Video, has boosted the growth of the segment. The services segment, on the other hand, is expected to register the fastest CAGR of 21.8 percent.
The pay-TV segment contributed to nearly three-fifths of the global video-streaming market revenue in 2018, and is anticipated to maintain its dominance by 2026, by solution-type. This is due to the rising adoption of mobile and fixed communication broadband in the region across APAC. At the same time, the OTT segment is expected to grow at the fastest CAGR of 25.2 percent. The availability of differentiated content across different regions is anticipated to drive the growth of the segment. The on-premise segment is generating nearly half of the global video-streaming market, by deployment mode. This is attributed to the high adoption of on-premise-based video-streaming solution in enterprises for content management, media processing and storage, decision making, and others. Simultaneously, the cloud segment is projected to register the fastest CAGR of 21.7 percent. The rising number of internet users in the APAC and LAMEA regions as well as increase in the use of cloud-based video streaming applications are predicted to fuel the growth of the segment.