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Parks Associates: Nearly 50% of US broadband households have four or more OTT video service subscriptions

Parks Associates’ new research, from a 3Q 2021 survey of 10,000 broadband households, finds 49% of US broadband households now have four or more OTT service subscriptions, an increase of 3% since Q1 2021. Future of Video: OTT, Pay TV, and Digital Media, sponsored by Everise, Comcast Technology Solutions, Symphony MediaAI, Deltatre, Brightcove, Future Today, Bitmovin, and Metrological, focuses on key video entertainment trends, including hybrid business models, consumer engagement strategies, and new partnerships.

“Parks Associates’ latest research validates consumer demand for greater flexibility,” said Matt Smith, VP, Business Development, Symphony MediaAI. “Free, live, and aggregated services such as vMVPD bundles and AVOD are rising in popularity. Historically effective acquisition tactics such as free SVOD trials have fallen out of favor with Disney, Netflix, and other market leaders. As industry service models shift, content providers must navigate even more fragmented revenue streams and customer engagement strategies.”

“LG’s global webOS TV platform has been at the center of the consumer shift to streaming since 2014,” said Matt Durgin, Sr. Director Smart TV Business, LG. “Today, LG provides approximately 350 free channels to users via the LG Channels service along with the highest quality original programming in HDR with many premium TV services. LG’s webOS platform has expanded to offer new consumer features like fitness, shopping, and gaming. LG has also been licensing webOS to other global TV manufacturers to use as their operating system. webOS has activated over 130M TVs globally.” PR Newswire

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