Paramount+ enters UK market with the second-largest local VOD slate
The research note highlighted a launch package with a focus on local content and the crime & thriller genre. Indeed, the analysis said Paramount+ holds now the second largest slate of subscription video-on-demand (SVOD) titles commissioned in the UK in 2022, with 13 brand new commissions so far this year, second only to the market leader Netflix.
In all in Q1 2022, Paramount+ expanded into Western Europe with most of its new commissions (seven of 12) set to be produced in the British market. The second slate of original titles in Q2 2022 consisted of eight more, six from the UK.
Seven of the 13 commissions announced by the streamer in the UK so far in 2022 have crime & thriller as their primary or secondary genre, reflecting the British audience’s preferences. Crime & thriller was the most popular genre among UK respondents in Q1 2022. This slate includes three scripted crime & thriller series, including an adaptation of Jess Ryder’s 2018 psychological thriller The Ex-Wife. There are four unscripted series falling into the documentary–crime & thriller category, including The Box, a documentary on serial killers presented by British detective Chris Loudon.
The analyst also observed that Paramount+ has joined the market when SVOD stacking is becoming increasingly popular in the UK. The report noted that many British households now subscribe to two or more streaming services, with the average streaming household having access to 2.7. This is still below the US, where the average is four.
“Paramount+ is conscious of how crowded the UK streaming market is becoming, and their decision to distribute with Sky+ will help tackle this challenge by providing instant subscriber reach,” commented Ampere Analysis analyst Zuzana Henkova. “One important differentiator for Paramount+ is its UK-made content and this will also be key to engaging Sky’s customer base who are heavier-than-average viewers of UK content.” Rapid TV News