Video-streaming platforms have reached out to the government reiterating their commitment to both responsible content creation and self-regulation amid increasing scrutiny by authorities, said industry insiders.
In a letter, OTT (over-the-top) platforms have outlined their long-term objectives, roles and responsibilities, such as adhering to the Code of Ethics, strengthening self-regulatory bodies as well as maintaining age-based classifications for shows and movies aired on the platforms.
The Internet and Mobile Association of India and the Indian Digital Media Industry Foundation wrote to the government on behalf of the platforms conveying the industry’s stand.
Industry experts said while government authorities often summon company executives to address key issues, recently, shows like Kohrra and Rana Naidu ruffled some feathers.
There’s also concern about the potential impact of a consultation paper proposed by the Telecom Regulatory Authority of India (Trai) for to regulate OTT services. LiveMint