OTT service-stacking at an all time high in US
Parks Associates will host the fifth annual Future of Video: OTT, Pay TV, and Digital Media on December 12-14 at the Marina del Rey Marriott in Marina del Rey, CA. The research firm’s landmark OTT Video Market Tracker service recently reported service-stacking is at an all-time high in the US. Parks Associates’ quarterly survey of 10,000 US internet households finds 50% reported subscribing to four or more OTT services in 1Q 2022, with nearly one-fourth having nine or more services.
Future of Video, sponsored by Adeia, Firstlight Media, FPT Software, Symphony MediaAI, Comcast Technology Solutions, and Metrological, brings together industry leaders from the entertainment industry, including content creators, distributors, and technology providers for television, film, and streaming media. Thought leaders will share insights on new trends in video and connected entertainment through visionary presentations, interactive panel discussions, and analyst insights.
“Service-stacking in the US continues, but there will be a saturation point where households will no longer be willing to add another service and may look to trim back on their number of subscriptions,” said Eric Sorensen, Sr. Contributing Analyst, Parks Associates. “Service providers are anticipating this and looking to expand worldwide with content and coverage to boost their global offerings. This global push led to a bidding war for the exclusive streaming rights to the Indian Premier League cricket event, where Mumbai-based Viacom 18 beat out Disney. All providers are looking for new avenues to expand their global appeal.” PR Newswire