Nayanthara to be the Face for Tata Sky in South India

Tata Sky has signed Nayanthara as the face of the brand for the Southern markets. The latest campaign with the southern actor is targeted to accelerate the brand’s presence in DAS-IV markets. The campaign is rolled out in four Southern languages including Tamil, Telugu, Malayalam, and Kannada targeting 64 million TV households across the Southern states. Tata Sky currently has over 600 channels and services along with a 24×7 call center in 14 languages.