BBC Studios, the principal commercial arm of the BBC, has appointed Nicki Sheard as CMO. As CMO, Nicki will set the global marketing strategy for the company and its brands, and provide marketing leadership across all of BBC Studios. She will lead on commercial exploitation of BBC Studios’ franchise brand portfolio and will have guardianship of the BBC Studios master-brand and sub-brands around the world. Nicki will take up her new role in March 2020. She re-joins the BBC from Charlotte Tilbury Beauty, where she has been CMO since 2017.