Microsoft and several major tech and media organizations will work together to battle against fake news and disinformation. Microsoft announced the formation of the Coalition for Content Provenance and Authenticity (C2PA). Microsoft joins Adobe, Arm, the BBC, Intel, and Truepic as the founding members of the coalition.
Disinformation isn’t just about people writing or saying false claims. In today’s world, people can doctor images, falsify documents, even create false content. The C2PA will work to create specifications for content that allow people to trace the origin of images, videos, documents, and audio.
Right now, a fake video of the Mars Perseverance rover is making its rounds around the web. The video had 17.1 million views on February 20, 2020, though the original video has since been deleted. As is the case with most fake news, even though the original is gone, people have shared it elsewhere.
The C2PA will use an open standard that can be used by any online platform.
Several organizations within the C2PA have already taken strides in the effort to verify content. Adobe leads the Content Authenticity Initiative and Microsoft and the BBC lead Project Origin. The C2PA brings those technologies under a single entity. Truepic also created native integration of hardware-secured photo capture technology, which the C2PA will build off of.
Microsoft shared a statement on the coalition:
Truepic echoes similar sentiments:
The BBC and Adobe also shared messages along the same lines within the announcement of the coalition. Windows Central