ZEE5 has appointed veteran media executive Manasi Sapre as the head of content management.
Sapre was earlier associated with Vuclip as senior director- content from 2016 to 2019. She was responsible for content strategy and programming on Viu app and across multiple distribution platforms and multiple territories. She also managed original content productions with filmmakers and production houses across Hindi, Tamil and Telugu languages.
Author of Pune Murder Chronicles, Sapre had worked with Lebara, Disney UTV, and ETV Network in the past.
Between 2007-14, Sapre was a key member of the leadership team driving the movie channels of the UTV network. She had been the part of launching and rebranding television channels across multiple demographics, Pay TV and OTT / VOD platforms across multiple territories by identifying market gaps and introducing clutter breaking content with innovative localised focus. Brand Equity